Private Practice Roadmap

Helping Canadian Social Workers & Counsellors Find Private Practice Success

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The Live Group Program

Need more support than the self-paced course?

Want to work through the material with a like-minded group of aspiring therapists in a weekly structured online setting?

Need the accountability to actually do this thing?

Love the idea of asking questions in real time?

Then the Group Coaching version of the Private Practice Road Map is for you!

What this is:

A six-week group coaching experience designed to take you from wishful to having your thriving private practice.

Overwhelmed by the idea of starting your own practice?

(…but you know that’s what you want to do?)

Yes, it can be overwhelming! And scary, confusing, with spirals of self-doubt along the way (welcome to entrepreneurship!). But the benefits outweigh the costs; that’s what you keep telling yourself anyway.

And you’re right.

If you are a Canadian social worker, counsellor or mental health professional dreaming of starting your own private practice and wishing you had someone to just tell you how to make it work… then the Private Practice Roadmap is the group program I made exactly for you.

Hi, I’m Jill, and I created the Private Practice Roadmap group coaching program because it’s the program I needed when I started.

Although I now work in my own practice full-time, it began as a side hustle while I worked for a large healthcare system.

Much like you, I was:

  • tired of being told how, when and who I could help
  • disheartened watching people be let down by “the system”
  • bogged down by bureaucracy and politics
  • burning out fast
Image: Jill Culver | Private Practice Roadmap

I craved balance, self-expression and a little extra money, so a side hustle seemed like the perfect way to dip a toe in. And not having the pressure to get clients and make full-time income right away gave me the space to experiment and create my ideal practice.

Image: Jill Culver | Private Practice Roadmap

That makes the road seem much smoother than it really was.

So let me say:

I made mistakes. I faltered and doubted myself. And most of the time, I felt like I was plugging away in the dark, alone. It took trial and error to “crack the code” of what actually works to start and run a sustainable Private Practice, because…

All of a sudden, you’re not just a social worker or counsellor, you’re a business owner.

And that is a completely different skill set.

This is the map to get you there — with support, knowledge, guidance, and company.

Our journey starts here:

Module One: Your Practice

This session will help you to identify who YOU are as a clinician in private practice. First, we look inward towards your goals, your life, your strengths and your weaknesses. THEN, we start to create the vision together of what your practice will look like. What are your hours? How many clients per week will you serve? Will you be virtual or office based? What are your clinical specialties, modalities and qualifications? Who are your ideal clients? Through discussions, exercises and self-reflection you will develop a clear vision of who you are and who you help.

Module Two: Your Website

They say your website is the microcosm of your practice. It is the place where you clarify, distill and represent the work you do in the real world translated onto the digital page. In this session we talk about website do’s and don’ts, a bit about design and a lot about copy. I will answer non-technical questions about the elements of a successful, client-attracting, stand-out website.

Module Three: You’re Legit

One of the first acronyms I learned in my first social work job was C.Y.A.: “Cover Your Ass”. In this session, we talk about the sometimes boring, but incredibly necessary, elements of a private practice, including: your business license, insurance, confidentiality agreements, practice management system, collecting taxes, supervision, and your legal and ethical responsibilities.

Module Four: Your Marketing

When I first started marketing my practice I quickly discovered that most “traditional” marketing advice doesn’t quite fit when it comes to therapy. The consultant I hired made great suggestions such as “pay a referral fee to other counsellors” or “run a sale where you give a huge discount”. Of course, the first suggestion is against the Social Work Code of Ethics. And offering a discount was tempting, but ultimately I decided that I didn’t want to get a reputation for selling cut-rate, substandard therapy. I eventually found ways to market that feel GOOD to me, and attract my ideal right-fit clients. In this session I will share what I learned and how you can make it work for you.

Module Five: Your Money

Money is what makes your practice a business and not a hobby. In this session we will answer your questions on start-up expenses, ongoing expenses, what to charge, sliding scale, how to get paid, tax planning, how to raise your fees and how to track your income and expenses. We will also delve into the (SUPER FUN) subject of “money mindset” (AKA how to get out of your own way to get paid what you deserve).

Module Six: Your Sustainable Practice

It’s up and running! By now you are starting to see real progress. Your practice is moving swiftly from “pipe dream” to reality. You have a clear idea on what you need to do to move forward. You may even have your first client! Once the honeymoon period wears off a bit it is crucial to think about how to prevent burnout, find community, practice self-care and set boundaries so you can serve clients for as long as it serves you.

I Highly Recommend this Course

“Jill’s private practice road map is a group that is pivotal to your growth as an entrepreneur in this field. I found the A to Z instructions helpful when setting my practice up. I found it very helpful to learn about creating areas of practice and how to present myself online to acquire more clients. I highly recommend this course to anyone wanting to start their private practice!”

~ Christina Abounassar, MSW

The Details:

  • The Private Practice Road Map live program is run once or twice per year. (Next dates are TBD. Can’t wait? Check out the self-paced version here or the Mastermind here).
  • Sessions are held via Zoom.
  • Sessions will be recorded and made available the day after the live class, so if you can’t make every class, it’s okay!
  • You get handouts, resources, exercises and optional homework.
  • There is a Private Facebook Group for past and present Private Practice Road Map students.
  • Investment: $798 (Payment plans are available).

Take the first big STEP into running your own Private Practice!

Not 100% sure this is what you need?

Private Practice Road Map is for you if:

  • You have a job you like, but it isn’t quite paying the bills. You’d love a little something extra to tuck away, make ends meet, save for a vacation or pay off debt.
  • You are starting to feel a bit burnt out, and suspect the current situation is not sustainable forever. You’d love an “exit plan”.
  • You would love to work with clients who WANT to work with you.
  • The thought of setting your own hours makes you gleeful.
  • You feel overwhelmed just thinking about all the steps to take and stuff to know when it comes to starting your own practice.
  • You have googled a few things, but the information was confusing and weird. You felt more perplexed than ever.
  • It seems like most of the information available is geared towards therapists in the USA, and you need support suitable for the Canadian landscape.
  • You feel like you know nothing about business, and “marketing” is what you do on a Saturday morning to get your fresh vegetables.
  • You wish your social work/counselling school had a course on private practice logistics in addition to clinical competence.

    This program is not for you if:

    • You already have an established, successful private practice and are looking for ways to grow it. PPRM is designed for beginners! If you want support for your existing practice check out the mastermind program or book a 1:1.
    • You are just starting your education program in Counselling or Social Work. (I mean you COULD join us, but you probably have enough on your plate right now.)
    • You are in the USA. I honestly don’t fully understand what you guys do down there when it comes to Mental Health. Insurance Panels? Diagnostic Codes? State-by-state licensing requirements? What the…? I believe that American clinicians are much better served by a program that understands their specific and complex context. This program is designed for Canadian practitioners by a BC-based therapist.
    • You don’t like jokes, laughing, or the occasional four-letter expletive. You take this very SERIOUSLY! I mean, it is serious. But it can still be fun.
    If you think this might be the right fit for you, but want to make extra sure,

    Let’s chat for 15 minutes about whether this program is a good fit for you. This is not a “sales call”, it is a fit call. I’ll be honest about whether this program is likely to meet your needs at this time.

    One of the Best Investments I Have Ever Made

    “I loved this class. It is one of the best investments I have ever made. Jill’s approachable practical and down-to-earth style helps you to work through all the fears, doubts and blocks we limit ourselves with.

    After working with Jill, you will see that you too, really can build a private practice. You will leave her course feeling confident, excited and inspired.”

    ~ Anika Ursuliak

    A Powerful and Valuable Course

    “A heartfelt thank you for sharing your wisdom and time with us. This was a powerful and valuable course. The sessions were jam-packed with helpful information and I am so grateful for all the resources you put together as well. This course has helped me feel more confident to take steps towards private practice, thank you so much!!!”

    ~ Katy K., MSW

    A Big Confidence Boost!

    “Jill offered both practical suggestions and encouragement in pursuing private practice. She has been such a kind and supportive voice that really helped temper my anxiety around taking this next step. I’m grateful for the time she has taken to share her wisdom and experience with me- a big confidence boost! “

    ~ Paige Mowbray, MSW

    An Inspiring Coach

    “If you are a social worker in Canada and would like to get going on creating your own business, this is the program for you! Jill was instrumental in motivating me to build my practice and find my confidence in putting my work out in the world. She is a truly gifted counsellor, an inspiring coach and a super relatable and hilarious human being with a wealth of knowledge and life experience. I highly recommend checking this program out.”

    ~ Andrea Weekes, RSW

    I Had My First Fully Booked Day

    “Hey! Just wanted to say thank you so much for your support. Yesterday I had my first fully booked day. I am getting queer people reaching out and wanting to connect, which is exactly the community that I want to serve in my practice. It feels so great to have people reach out to me instead of chasing referrals!”

    ~ Jeff Walsh

    Very Helpful Program

    If you’re considering moving into private practice, this is a very helpful prep program put on by an excellent social worker.

    ~ Alexis Winter

    Have Questions??

    Here are some answers:

    I want to start a private practice, but I don’t know if I am qualified. How do I know I am ready?

    Great Question! And really, your feelings of readiness depend on you. But I will say this: You do not need a Ph.D. to help people (but it’s pretty cool if you do have one). You have something to offer. There will always be people with more and less experience/qualifications/ certifications/courses and education than you. The real questions are “What do you have to offer?” “How can you help people?” “How can you emphasize your strengths while being transparent about your limitations?”. This course is designed for Canadian Social Workers, Counsellors, Therapists and Mental Health professionals with different credentials across the provinces and territories. If you are not sure if you have the necessary qualifications to operate a private practice please reach out to me. I can’t make the decision for you, but I can offer my perspective and encouragement.

    I want to take the course but I am not available at that time. Can I just watch the replays?

    You can watch the replays, however, you may want to also consider the self-paced version. A lot of the power of the program is in the live component and the group experience. The self-paced course is a pared-down, independent version of the group coaching program.

    Will I get a certificate?

    No. This course is for information, support, personal development and business development only. It will not certify you to do anything, but it will prepare you to do everything you need to do to start your practice.

    Will you be covering any clinical counselling topics or teaching any modalities?

    No. This course covers the practical aspects of starting a private therapy business. It does not teach counselling, psychotherapy, social work, or any other clinical topics.

    Do you offer a sliding scale, scholarship or reduced rate?

    At this time I am not able to offer the course for a reduced fee. Please contact me to discuss payment plans if necessary.


    What is the investment?

    The program currently costs $798.00 for all six sessions, handouts, resources and access to the video replays.

    For perspective, a therapist usually charges between $150-175 per hour, and often sees four people in a day. Math is not my best thing, but my calculations show that your new private practice will pay for the course in about one and a half days, or six client hours.

    And yes. You can write it off.

    Still have questions? Contact me!

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