The Live Group Program

Need more support than the self-paced course?

Want to work through the material with a like-minded group of aspiring therapists in a weekly structured online setting?

Need the accountability to actually do this thing?

Love the idea of asking questions in real time?

Then the Group Coaching version of the Private Practice Road Map is for you!

Overwhelmed by the idea of starting your own practice?

(…but you know that’s what you want to do?)

Yes, it can be overwhelming! And scary, confusing, with spirals of self-doubt along the way (welcome to entrepreneurship!). But the benefits outweigh the costs; that’s what you keep telling yourself anyway.

And you’re right.

If you are a Canadian social worker, counsellor or mental health professional dreaming of starting your own private practice and wishing you had someone to just tell you how to make it work… then the Private Practice Roadmap is the group program I made exactly for you.

I craved balance, self-expression and a little extra money, so a side hustle seemed like the perfect way to dip a toe in. And not having the pressure to get clients and make full-time income right away gave me the space to experiment and create my ideal practice.

That makes the road seem much smoother than it really was.

So let me say:

I made mistakes. I faltered and doubted myself. And most of the time, I felt like I was plugging away in the dark, alone. It took trial and error to “crack the code” of what actually works to start and run a sustainable Private Practice, because…

All of a sudden, you’re not just a social worker or counsellor, you’re a business owner.

And that is a completely different skill set.

This is the map to get you there — with support, knowledge, guidance, and company.

Our journey starts here:

Module One: Your Practice

This session will help you to identify who YOU are as a clinician in private practice. First, we look inward towards your goals, your life, your strengths and your weaknesses. THEN, we start to create the vision together of what your practice will look like. What are your hours? How many clients per week will you serve? Will you be virtual or office based? What are your clinical specialties, modalities and qualifications? Who are your ideal clients? Through discussions, exercises and self-reflection you will develop a clear vision of who you are and who you help.

Module Two: Your Website

They say your website is the microcosm of your practice. It is the place where you clarify, distill and represent the work you do in the real world translated onto the digital page. In this session we talk about website do’s and don’ts, a bit about design and a lot about copy. I will answer non-technical questions about the elements of a successful, client-attracting, stand-out website.

Module Four: Your Marketing

When I first started marketing my practice I quickly discovered that most “traditional” marketing advice doesn’t quite fit when it comes to therapy. The consultant I hired made great suggestions such as “pay a referral fee to other counsellors” or “run a sale where you give a huge discount”. Of course, the first suggestion is against the Social Work Code of Ethics. And offering a discount was tempting, but ultimately I decided that I didn’t want to get a reputation for selling cut-rate, substandard therapy. I eventually found ways to market that feel GOOD to me, and attract my ideal right-fit clients. In this session I will share what I learned and how you can make it work for you.

Module Five: Your Money

Money is what makes your practice a business and not a hobby. In this session we will answer your questions on start-up expenses, ongoing expenses, what to charge, sliding scale, how to get paid, tax planning, how to raise your fees and how to track your income and expenses. We will also delve into the (SUPER FUN) subject of “money mindset” (AKA how to get out of your own way to get paid what you deserve).

Module Six: Your Sustainable Practice

It’s up and running! By now you are starting to see real progress. Your practice is moving swiftly from “pipe dream” to reality. You have a clear idea on what you need to do to move forward. You may even have your first client! Once the honeymoon period wears off a bit it is crucial to think about how to prevent burnout, find community, practice self-care and set boundaries so you can serve clients for as long as it serves you.

Have Questions??

Here are some answers:

Still have questions? Contact me!

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